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Bonnie Takhar

Of Indian origin with a passion for wellness and interiors. A wife and mother, she splits her time between New York and London, immersing herself in the diverse vibrant cultures of both cities. With a love for travel and all things creative, Bonnie is always eager to explore new horizons and embrace new experiences, drawing from her Indian roots and the world around her.

Leading with compassion, determination and resilience

Energetic, high-achieving senior executive bringing expertise in business planning, revenue development and change management. Offers leadership in Luxury fashion along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment. She has an impressive career background as a seasoned fashion executive, and has held a number of high-ranking positions at companies including Donna Karan, Earl Jean, Jimmy Choo, Halston, Charlotte Olympia and most recently founded a social shopping app LetsBab.

Take your business to new heights with our expert guidance. Let us be your trusted partner to navigate challenges of launching a start-up or reset and not be alone. Contact us now to learn how we can help your business thrive.

My mission is to empower individuals and businesses to realize their dreams by providing innovative solutions, personalized support, and a commitment to excellence.

Founder | CEO Founder at LetsBab

Culminating my experience in luxury fashion at the C-Suite level combined with the disruption surrounding distribution and marketing, the idea of LetsBab was born.

LetsBab is a digital mall where you can create shoppable boards and earn cash for sharing them. Our mission is to change the way Gen Z and millennials shop and share online with friends by taking a social-first approach to ecommerce. We are building a dedicated social app for discovering, sharing, and buying products - A digital recreation of the hang-out days in the mall where friends would meet up and be influenced by each others taste.

Users can create their shoppable board from hundreds of partner brands, share with their community, and get paid each time someone purchases and item from the board. Anyone can do it.

Jan 2019 - 2022

President & CEO at Charlotte Olympia

Over a 7 year period from the start-up stage, scaled the business and grew the company from one location in London into 120 member organization with distribution spanning company own stores, ecommerce, wholesale, franchises and joint ventures. Assembled a strong team built a highly aspirational, resonant brand and company culture. Built the brand into a significant presence in the luxury global footwear and accessories market. Fueled exponential growth through merchandising plans and innovative and emotive marketing initiatives.
Strategic and proactive approach to evolving market conditions with restructuring and consolidation of business positioning it for sale. Led the business to a strategic investor deal.

Sep 2011 - Sep 2018

President & CEO at Halston

Relaunched the iconic luxury American brand Halston and developed the Halston Heritage line, leveraging iconic brand history from a dormant trademark to a commercial and administrative success. Implemented company structure, rebranding, spearheaded all of product development, commercial strategy, supply chain, logistics, and brand positioning to grow and expand market penetration. Built a global network of market influencers, creative agencies and retail leadership. Managed and worked with a group of very high profile board members to define direction and leverage relationships.

Aug 2008 - Aug 2011

Chief Commercial & Merchandising Officer at Jimmy Choo

Responsible for overall retail and wholesale commercial strategy and execution including retail, franchise, licensing, product and product development. Accountability for revenue streams, product margins, assessment of commercial viability for product both shoes and bags. Part of the C-suite management leading the brand to its global recognition, commercial position and subsequent sale to private equity.

Jun 2004 - Aug 2008

President at Earl Jean

Scaled first of its kind start-up premium denim business into a global player. Established a strong administrative structure, built a high performance team and developed a robust international distribution grid in Japan, Europe and Middle-East and US.
Promoted to President following the acquisition of the company by Nautica Enterprises. Post acquisition led the restructure of the business to relocate from LA to New York.

Apr 1999 - Mar 2004

Sales & Merchandising at Donna Karan

Held franchise sales, wholesale sales and merchandising positions during 1994 through 1999.

Jan 1994 - Jan 1999

  • LinkedIn

Bonnie is a highly motivated and entrepreneurial executive with a wealth of experience in the start-up and repositioning space. She has a proven track record of scaling and positioning companies for profitable growth, while expertly navigating complex business challenges and organizational obstacles. With her extensive background in luxury consumer branding and global experience across a variety of retail channels, including wholesale, retail, ecommerce, and joint venture partnerships, Bonnie also has a comprehensive understanding of the end-to-end supply chain. She has a talent for designing new organizations and has led multiple restructuring and investment efforts, bringing a fresh perspective and a strategic approach to every project she undertakes.

Founder | CEO Founder at LetsBab

Culminating my experience in luxury fashion at the C-Suite level combined with the disruption surrounding distribution and marketing, the idea of LetsBab was born.

LetsBab is a digital mall where you can create shoppable boards and earn cash for sharing them. Our mission is to change the way Gen Z and millennials shop and share online with friends by taking a social-first approach to ecommerce. We are building a dedicated social app for discovering, sharing, and buying products - A digital recreation of the hang-out days in the mall where friends would meet up and be influenced by each others taste.

Users can create their shoppable board from hundreds of partner brands, share with their community, and get paid each time someone purchases and item from the board. Anyone can do it.

Jan 2019 - 2022

President & CEO at Charlotte Olympia

Over a 7 year period from the start-up stage, scaled the business and grew the company from one location in London into 120 member organization with distribution spanning company own stores, ecommerce, wholesale, franchises and joint ventures. Assembled a strong team built a highly aspirational, resonant brand and company culture. Built the brand into a significant presence in the luxury global footwear and accessories market. Fueled exponential growth through merchandising plans and innovative and emotive marketing initiatives.
Strategic and proactive approach to evolving market conditions with restructuring and consolidation of business positioning it for sale. Led the business to a strategic investor deal.

Sep 2011 - Sep 2018

President & CEO at Halston

Relaunched the iconic luxury American brand Halston and developed the Halston Heritage line, leveraging iconic brand history from a dormant trademark to a commercial and administrative success. Implemented company structure, rebranding, spearheaded all of product development, commercial strategy, supply chain, logistics, and brand positioning to grow and expand market penetration. Built a global network of market influencers, creative agencies and retail leadership. Managed and worked with a group of very high profile board members to define direction and leverage relationships.

Aug 2008 - Aug 2011

Chief Commercial & Merchandising Officer at Jimmy Choo

Responsible for overall retail and wholesale commercial strategy and execution including retail, franchise, licensing, product and product development. Accountability for revenue streams, product margins, assessment of commercial viability for product both shoes and bags. Part of the C-suite management leading the brand to its global recognition, commercial position and subsequent sale to private equity.

Jun 2004 - Aug 2008

President at Earl Jean

Scaled first of its kind start-up premium denim business into a global player. Established a strong administrative structure, built a high performance team and developed a robust international distribution grid in Japan, Europe and Middle-East and US.
Promoted to President following the acquisition of the company by Nautica Enterprises. Post acquisition led the restructure of the business to relocate from LA to New York.

Apr 1999 - Mar 2004

Sales & Merchandising at Donna Karan

Held franchise sales, wholesale sales and merchandising positions during 1994 through 1999.

Jan 1994 - Jan 1999

  • LinkedIn

Bonnie is a highly motivated and entrepreneurial executive with a wealth of experience in the start-up and repositioning space. She has a proven track record of scaling and positioning companies for profitable growth, while expertly navigating complex business challenges and organizational obstacles. With her extensive background in luxury consumer branding and global experience across a variety of retail channels, including wholesale, retail, ecommerce, and joint venture partnerships, Bonnie also has a comprehensive understanding of the end-to-end supply chain. She has a talent for designing new organizations and has led multiple restructuring and investment efforts, bringing a fresh perspective and a strategic approach to every project she undertakes.

Bonnie is a highly motivated and entrepreneurial executive with a wealth of experience in the start-up and repositioning space. She has a proven track record of scaling and positioning companies for profitable growth, while expertly navigating complex business challenges and organizational obstacles. With her extensive background in luxury consumer branding and global experience across a variety of retail channels, including wholesale, retail, ecommerce, and joint venture partnerships, Bonnie also has a comprehensive understanding of the end-to-end supply chain. She has a talent for designing new organizations and has led multiple restructuring and investment efforts, bringing a fresh perspective and a strategic approach to every project she undertakes.

  • Linkedin

Founder | CEO Founder at LetsBab

Jan 2019 - 2022

Culminating my experience in luxury fashion at the C-Suite level combined with the disruption surrounding distribution and marketing, the idea of LetsBab was born.LetsBab is a digital mall where you can create shoppable boards and earn cash for sharing them. Our mission is to change the way Gen Z and millennials shop and share online with friends by taking a social-first approach to ecommerce. We are building a dedicated social app for discovering, sharing, and buying products - A digital recreation of the hang-out days in the mall where friends would meet up and be influenced by each others taste.Users can create their shoppable board from hundreds of partner brands, share with their community, and get paid each time someone purchases and item from the board. Anyone can do it.

Hover to find out more

President & CEO at Charlotte Olympia

Sep 2011 - Sep 2018

Over a 7 year period from the start-up stage, scaled the business and grew the company from one location in London into 120 member organization with distribution spanning company own stores, ecommerce, wholesale, franchises and joint ventures. Assembled a strong team built a highly aspirational, resonant brand and company culture. Built the brand into a significant presence in the luxury global footwear and accessories market. Fueled exponential growth through merchandising plans and innovative and emotive marketing initiatives.Strategic and proactive approach to evolving market conditions with restructuring and consolidation of business positioning it for sale. Led the business to a strategic investor deal.

Hover to find out more

President & CEO at Halston

Aug 2008 - Aug 2011

Relaunched the iconic luxury American brand Halston and developed the Halston Heritage line, leveraging iconic brand history from a dormant trademark to a commercial and administrative success. Implemented company structure, rebranding, spearheaded all of product development, commercial strategy, supply chain, logistics, and brand positioning to grow and expand market penetration. Built a global network of market influencers, creative agencies and retail leadership. Managed and worked with a group of very high profile board members to define direction and leverage relationships.

Hover to find out more

Chief Commercial & Merchandising Officer at Jimmy Choo

Jun 2004 - Aug 2008

Responsible for overall retail and wholesale commercial strategy and execution including retail, franchise, licensing, product and product development. Accountability for revenue streams, product margins, assessment of commercial viability for product both shoes and bags. Part of the C-suite management leading the brand to its global recognition, commercial position and subsequent sale to private equity.

Hover to find out more

President at Earl Jean

Apr 2000 - Mar 2004

Scaled first of its kind start-up premium denim business into a global player. Established a strong administrative structure, built a high performance team and developed a robust international distribution grid in Japan, Europe and Middle-East and US.Promoted to President following the acquisition of the company by Nautica Enterprises. Post acquisition led the restructure of the business to relocate from LA to New York.

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Sales & Merchandising at Donna Karan

Jan 1998 - Jan 2000

As a Sales and Merchandising associate my primary role was twofold: driving sales and managing the performance of the product.On the sales side, I worked closely with both our retail partners and franchisees to ensure they bought the collection to suit their market. This involved understanding customer needs, providing tailored advice, and showcasing our latest collections. I leveraged my detailed knowledge of the brand to optimize sales strategies, execute successful promotion plans, and increase our market share.
In terms of merchandising, my core responsibility lay in leveraging data to enhance our merchandising efforts. Analyse sales data, and market trends to gain a deep understanding of what products are performing well and why. These insights were crucial in determining what we put on our store floors.
Ultimately, my job was to drive the commercial aspects of the business.Just in

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Distribution Sales Assistant at CNN

Apr 1995 - Nov 1997

As the assistant to the Business Development Managers at CNN International for Africa and SE Asia, my ability to speak Hindi was a critical requirement of this role. This was particularly important for securing distribution partnerships in India, one of the key markets in the region.


In addition to my Hindi language skills, I provided administrative and operational support to the team, identified new business opportunities and revenue growth strategies, built and maintained relationships with key stakeholders, and supported the Manager in securing distribution of the network in the regions through partnerships with governments, hotels, and other key distribution channels.

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Our Team

Amir Zia

Amir Zia

Amir Zia has a remarkable talent for creative branding and leadership, which has enabled him to shape and establish iconic brands. He has been at the forefront of the creative charge for several well-known luxury and designer brands. Amir's expertise encompasses leading the concept, execution, and activation of marketing strategies for multiple brands, including but not limited to DeBeers, Dior, David Yurman, Stuart Weitzman, Berluti, and 7 for all Mankind. His responsibility has been to create and maintain a unified customer experience across all channels by devising a multi-pronged marketing strategy. He has been a driving force in creating compelling content for both digital and print media. Amir loves both Arts and Sciences, including Fashion, Urban Architecture and Design, Humanities, Neuroscience, and 90’s House music. He enjoys long walks, inspired by WG Sebald’s The Rings Of Saturn, and curates unforgettable experiences worldwide for himself and loved ones.

  • Linkedin

Catherine Barton

Catherine is a remarkable individual who skillfully balances her passion for the fashion industry with her personal life as a devoted wife and mother to her two daughters. With her extensive experience in senior-level sales and merchandising, Catherine possesses a deep understanding of key operating functions. Her exceptional track record includes repositioning and developing successful fashion brands, such as Halston, Alberta Ferretti, Donna Karan, Sonia Rikyel, and Alexandra Dell'Acqua, which is a testament to her entrepreneurial spirit. Furthermore, Catherine has demonstrated her versatility and creativity by launching her own business, Little Rabbit, specializing in natural beverages and gourmet foods. Catherine's strength lies in her ability to deliver exceptional and profitable sales results in every business venture she undertakes.

  • Linkedin

Tony Cappiello

Tony Cappiello is an experienced director in product development and production, with a proven track record of success. He has collaborated with multiple brands to create their footwear products from the beginning stages to the marketplace, and has demonstrated a long-standing dedication to each brand he works with. Tony's portfolio includes partnerships with Charlotte Olympia, Amelia Wickstead, Georgina Goodman, and Emma Hope. He has cultivated and maintained strong relationships with suppliers, and possesses sharp management skills when it comes to maintaining profit margins. Tony's contributions to design are evidenced by his ability to create products that are both commercially viable and aesthetically pleasing. Tony enjoys his Italian heritage by cooking family recipes at his vintage-decorated home, and also loves to travel. When not exploring, he finds happiness at home with his partner and schnauzer.

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