An October product launch like no other!

SoprisbyBT continues to expand its new to market launches with Keren Bartov Skincare, now officially in the US at @Bergdorf Goodman, retail and online, marking its first entry into the US.

Market and retail access are becoming increasingly competitive, yet this launch proves what’s possible when an exceptional product meets disciplined execution, SoprisbyBT guided the journey from first approach and negotiations through to launch, shaping pricing and margin strategy, defining positioning, and securing a prominent floor presence and visibility within @Bergdorf Goodman

Keren Bartov, renowned for her results driven skincare and trusted by an extraordinary roster of A list clients, now brings her formulations to one of the most iconic retail stages in the world.

This milestone demonstrates the power of innovation aligned with a clear, end to end market entry strategy, congratulations to Keren, this is only the beginning.

Read the article here: https://wwd.com/beauty-industry-news/skin-care/keren-bartov-celebrity-aesthetician-bergdorf-goodman-launch-1238294165/