Every market entry begins with precision, not placement.

Following the @Keren_Bartov × Bergdorf Goodman launch last week, this next project takes us from beauty to couture from Bergdorf Goodman to Harrods.

For Yara Shoemaker, who began with private couture clients, her Harrods partnership became a blueprint for how to enter the market with purpose. Together, we introduced her demi-couture vision through a runway on the Harrods Helideck, followed by invitation-only appointments in the seventh-floor penthouse suite, a curated path connecting the brand to the right audience, in the right way.

At SoprisbyBT, this is the work, designing ecosystem-driven strategies that turn retail into storytelling, not only shelf space. When done right, the result isn’t just visibility, it’s alignment with the moment, the market, and the stage of the brand. With both October launches now complete, we are already shaping the next phase because timing, as always, defines strategy.